prefLabel 

Preferred name for this concept. This is typically thought of as the name of the term, sometimes called the designator in ISO specifications. NOTE: In SKOS, no two concepts in the same concept scheme may have the same value.

Element Information

Model

Source 

<xs:element name="prefLabel" type="xs:string">
  <xs:annotation>
    <xs:documentation>Preferred name for this concept. This is typically thought of as the name of the term, sometimes called the designator in ISO specifications. NOTE: In SKOS, no two concepts in the same concept scheme may have the same value.</xs:documentation>
  </xs:annotation>
</xs:element>

Sample