AdsMLUnitOfMeasureCV

<xs:simpleType name="AdsMLUnitOfMeasureCV">
  <!-- Status of CV: Approved -->
  <xs:restriction base="adsml:CodeRootType">
    <xs:enumeration value="actions" adsml-sx:longName="number of actions taken"/>
    <xs:enumeration value="AgateLine" adsml-sx:longName="height of space in agate lines"/>
    <xs:enumeration value="animationLength" adsml-sx:longName="maximum duration (in seconds) that a rich media format ad will be exposed"/>
    <xs:enumeration value="cicero" adsml-sx:longName="Cicero (4.55 mm, 12 ptDidot)"/>
    <xs:enumeration value="clicks" adsml-sx:longName="number of times a user clicked a link"/>
    <xs:enumeration value="clickThroughs" adsml-sx:longName="number of times a user clicked a link"/>
    <xs:enumeration value="cm" adsml-sx:longName="centimeters"/>
    <xs:enumeration value="cm2" adsml-sx:longName="square centimeters"/>
    <xs:enumeration value="ColumnCentimeters" adsml-sx:longName="area of ad space in centimeters by columns (SCC)"/>
    <xs:enumeration value="ColumnInches" adsml-sx:longName="area of ad space in inches by columns"/>
    <xs:enumeration value="ColumnMillimeters" adsml-sx:longName="area of ad space in millimeters by columns"/>
    <xs:enumeration value="columns" adsml-sx:longName="width of ad space in columns, publisher specific"/>
    <xs:enumeration value="customers" adsml-sx:longName="number of customers acquired"/>
    <xs:enumeration value="day" adsml-sx:longName="day"/>
    <xs:enumeration value="fileSize" adsml-sx:longName="file size (in kilobytes)"/>
    <xs:enumeration value="fileWeight" adsml-sx:longName="file size (in kilobytes) include the type e.g. flash, images"/>
    <xs:enumeration value="frequencyCapDaily" adsml-sx:longName="maximum number of times each day a user will be exposed to a particular superstitial ad on a site"/>
    <xs:enumeration value="frequencyControlCap" adsml-sx:longName="maximum number of times a user will be exposed to a superstitial ad during each visit to a site"/>
    <xs:enumeration value="ft" adsml-sx:longName="feet"/>
    <xs:enumeration value="ft2" adsml-sx:longName="square feet"/>
    <xs:enumeration value="g" adsml-sx:longName="mass of item in grams"/>
    <xs:enumeration value="gsm" adsml-sx:longName="mass of paper in g/m2"/>
    <xs:enumeration value="hours" adsml-sx:longName="duration of ad in hours"/>
    <xs:enumeration value="impression" adsml-sx:longName="served ad"/>
    <xs:enumeration value="inch" adsml-sx:longName="inches"/>
    <xs:enumeration value="inch2" adsml-sx:longName="square inches"/>
    <xs:enumeration value="insertion" adsml-sx:longName="insertion"/>
    <xs:enumeration value="keywords" adsml-sx:longName="number of keywords purchased"/>
    <xs:enumeration value="kg" adsml-sx:longName="mass of item in kilograms"/>
    <xs:enumeration value="lbs" adsml-sx:longName="mass of item in pounds"/>
    <xs:enumeration value="leads" adsml-sx:longName="number of leads acquired"/>
    <xs:enumeration value="lines" adsml-sx:longName="height of ad space in lines, publisher specific"/>
    <xs:enumeration value="m" adsml-sx:longName="meters"/>
    <xs:enumeration value="m2" adsml-sx:longName="square meters"/>
    <xs:enumeration value="minutes" adsml-sx:longName="duration of ad in minutes"/>
    <xs:enumeration value="mm" adsml-sx:longName="millimeters"/>
    <xs:enumeration value="mm2" adsml-sx:longName="square millimeters"/>
    <xs:enumeration value="month" adsml-sx:longName="month"/>
    <xs:enumeration value="numberOfLinks" adsml-sx:longName="number of clickable links within the ad"/>
    <xs:enumeration value="orders" adsml-sx:longName="number of orders taken"/>
    <xs:enumeration value="oz" adsml-sx:longName="mass of item in ounces"/>
    <xs:enumeration value="pages" adsml-sx:longName="height or width of ad space in pages"/>
    <xs:enumeration value="PagesHardcopy" adsml-sx:longName="number of pages in a single insert"/>
    <xs:enumeration value="pica" adsml-sx:longName="height or width of space in picas (12 points)"/>
    <xs:enumeration value="piece" adsml-sx:longName="pieces to be delivered"/>
    <xs:enumeration value="pixel" adsml-sx:longName="screen dot (picture element), used for interactive / online advertising"/>
    <xs:enumeration value="pt" adsml-sx:longName="height or width in printing points"/>
    <xs:enumeration value="ptAmericanPrinter" adsml-sx:longName="American Printers point (1/72.27000072)"/>
    <xs:enumeration value="ptDidot" adsml-sx:longName="Didot point (1/67.55818249 of an inch (roughly), 0.014802056 inches, or 0.3759722222 millimeters"/>
    <xs:enumeration value="ptPostscript" adsml-sx:longName="Postscript(tm) point (1/72 in)"/>
    <xs:enumeration value="referrals" adsml-sx:longName="number of referrals"/>
    <xs:enumeration value="registrations" adsml-sx:longName="number of times a user registered their details"/>
    <xs:enumeration value="sales" adsml-sx:longName="number of sales made"/>
    <xs:enumeration value="salesvalue" adsml-sx:longName="value of sales"/>
    <xs:enumeration value="seconds" adsml-sx:longName="duration of ad in seconds"/>
    <xs:enumeration value="timeBetweenAds" adsml-sx:longName="number of seconds between exposures of a superstitial ad to a user"/>
    <xs:enumeration value="units" adsml-sx:longName="units"/>
    <xs:enumeration value="visitors" adsml-sx:longName="Number of visiters (differs from customers)"/>
    <xs:enumeration value="year" adsml-sx:longName="year"/>
    <xs:enumeration value="-0-" adsml-sx:longName="Null / empty value or value not known. To be used only when the containing element is required."/>
  </xs:restriction>
</xs:simpleType>